Digital Operations Executive

Chennai, IN

Role Overview

Responsible for managing and optimizing digital operations across multiple Shopify websites and online marketplaces, ensuring accurate product information, inventory availability, website hygiene, content quality, and effective digital marketing performance.

Key Responsibilities

  • Product Management & Uploads

    • Create, upload, and maintain new products across ChooseMyBicycle.com, JustBuyCycles.com, and JustBuyElectric.com Shopify websites.

    • Ensure accurate product titles, descriptions, specifications, images, pricing, collections, categories, and other product information.

    • Regularly update and maintain product catalogues to ensure data accuracy and consistency.

  • Inventory & Stock Management

    • Monitor and update product stock levels regularly across all Shopify websites.

    • Coordinate with relevant teams to ensure accurate and timely inventory updates.

    • Identify and resolve stock-related discrepancies to maintain accurate product availability online.

  • A+ Content & Product Content Management

    • Create and upload A+ content for products across the Shopify websites to improve product presentation and customer engagement.

    • Develop product banners, product talkers, enhanced product descriptions, and other conversion-focused content.

    • Create and manage A+ content for Amazon and Flipkart accounts, including JBCVPL and ChooseMyBicycle accounts.

  • Website Operations & Site Hygiene

    • Regularly monitor website hygiene across all digital platforms.

    • Check and maintain filters, offers, categories, collections, product information, banners, links, and other website elements.

    • Identify website issues and coordinate with relevant teams for timely resolution.

    • Ensure a consistent and smooth customer experience across all websites.

  • Digital Marketing Operations

    • Create and execute digital marketing campaigns across Google and Meta platforms.

    • Monitor campaign performance, budgets, reach, engagement, conversions, and other key performance metrics.

    • Optimize campaigns based on performance data to improve efficiency, customer acquisition, and conversions.

    • Coordinate with internal teams to align campaigns with product launches, offers, and business objectives.

  • Performance Monitoring & Reporting

    • Monitor website and digital marketing performance regularly.

    • Analyze key metrics and identify opportunities for improving traffic, engagement, conversions, and online sales.

    • Prepare and share relevant performance updates and reports with management.

Key Skills

  • Shopify Website Management

  • Product & Catalogue Management

  • Inventory Management

  • A+ Content Creation

  • Amazon & Flipkart Marketplace Management

  • Website Hygiene & Quality Control

  • Google Ads & Meta Ads

  • Digital Marketing Campaign Management

  • Campaign Optimization

  • Data Analysis & Performance Monitoring

  • Cross-functional Team Coordination

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