23 Years of Just Buy Cycles: 30+ Stores, a Million Riders, and the Road to Sustainable Mobility

23 Years on the Saddle

Twenty-three years ago, Just Buy Cycles began with a simple idea: buying a bicycle should feel as good as riding one.

Since opening our doors in 2003, we have grown from a single bicycle store into South India's largest multi-brand bicycle and electric bicycle retailer, with 30+ company-owned stores, more than one million customers, and over one million services completed.

But behind every number is a story.

A child's excitement about getting their first bicycle. A commuter discovering a better way to travel. A family finding a new weekend activity. A cyclist preparing for their next big ride.

For 23 years, we have been fortunate to be part of these journeys.

And today, as we celebrate this milestone, we want to say one thing first:

Thank you for riding with us.

Where It All Began

When Just Buy Cycles started in 2003, our goal was never simply to sell bicycles.

We wanted to create a cycling experience where customers could get honest advice, find the right bicycle for their needs, understand the importance of size and fit, and continue to receive support long after their purchase.

That philosophy has remained at the heart of everything we do.

Over the years, that single showroom has grown into JBC Ventures Pvt. Ltd., an integrated bicycle and e-mobility company bringing together retail stores, online shopping, professional servicing and a growing cycling community.

The business has evolved. Technology has changed. The way people shop has changed.

But our promise remains the same: helping people find the right way to ride.

30+ Stores. Hundreds of Choices. One Cycling Destination.

Today, Just Buy Cycles has grown into a network of 30+ company-owned stores, with a presence across South India.

Our stores bring together some of India's most recognised bicycle brands under one roof, including Hero, Firefox, Avon, Giant, Scott, Cannondale, Polygon and Bianchi, along with bicycles for every kind of rider.

Whether you're looking for:

• Kids' bicycles and toddler rides

• Mountain bikes

• Hybrid bicycles

• Road bikes

• Performance bicycles

• Electric cycles and e-bikes

• Cycling accessories and apparel

there's something for almost every rider and every kind of journey.

And choosing a bicycle isn't just about picking a model from a shelf.

Our teams help customers understand size, fit, riding style and usage, so they can make a choice that works for them.

Not sure which bicycle is right for you?

Take it for a test ride.

Because sometimes, the best way to choose a bicycle is simply to ride it.

One Million Customers and Now a Second Generation

One of the milestones closest to our hearts is reaching one million customers.

A million people means a million different reasons to ride.

It includes children getting their first bicycle, students buying their first MTB, fitness enthusiasts discovering cycling, commuters switching to electric mobility, and families making cycling part of their lifestyle.

But there's something even more special about this milestone.

Some of the children who once walked into our stores holding their parents' hands are now returning as parents themselves.

They are coming back to buy their children's first bicycles.

The little rider who once wobbled out of our store on training wheels may now be standing beside their own son or daughter, choosing their first cycle.

That is more than a sale. That is a journey coming full circle.

And those moments remind us why we started.

More Than One Million Services - Because the Ride Doesn't End at the Sale

Buying a bicycle is only the beginning.

A bicycle needs care, maintenance and the occasional tune-up to keep performing at its best. That's why servicing has always been an important part of the Just Buy Cycles experience.

Our workshops have now completed more than one million services, covering everything from puncture repairs and brake adjustments to gear tuning, complete servicing and electric bicycle checks.

Our trained technicians work to make sure your bicycle is ready for the road again.

For riders looking for regular maintenance, our Annual Maintenance Contract (AMC) provides scheduled servicing and repairs to help keep your ride running smoothly throughout the year.

Because we believe that when you buy a bicycle from us, our relationship doesn't end when you leave the store.

Riding Together: Building a Cycling Community

Over the past 23 years, Just Buy Cycles has become more than a place to buy a bicycle.

It has become a place where riders meet.

From early-morning city rides and weekend trail rides to family cycling days, awareness rides and festive celebrations, our cycling events have brought people of different ages, backgrounds and experience levels together.

Some riders came alone and left with new riding buddies.

Some families discovered cycling together.

Some people who had never considered themselves cyclists found a new passion.

That's the beauty of cycling.

It brings people together, one ride at a time.

Recognized by the Brands We Represent

Our journey has also been recognized by leading bicycle manufacturers and brand partners.

Over the years, Just Buy Cycles has received recognition from brands including TI Cycles, Hero Cycles, Avon Cycles and Firefox Bikes for excellence in customer service and support.

We value these recognitions because they represent the trust our brand partners place in us.

But the real credit belongs to the people behind the experience — our store teams, technicians and support teams who work every day to make sure customers receive the right advice and the right support.

And, of course, to our customers who continue to challenge us to do better.

From Bicycles to the Future of Sustainable Mobility

For 23 years, we have been selling one of the world's simplest and most effective zero-emission vehicles: the bicycle.

Today, the way India moves is changing.

Electric mobility is becoming an increasingly important part of everyday transportation, and we want to be part of that transformation.

Through Just Buy Electric, we are expanding our focus from bicycles to a broader sustainable mobility ecosystem.

Our growing range includes:

• Electric cycles and e-bikes for commuting, fitness and leisure

• Electric scooters for convenient urban mobility

• Emerging EV mobility solutions as technology continues to evolve

Brands such as Hero Lectro and EMotorad are helping riders experience the benefits of pedal-assisted electric mobility, making longer distances and daily commutes more accessible.

But sustainable mobility isn't just about putting an electric vehicle on display.

It is about giving customers the opportunity to see, compare and test ride different models, understand range and charging requirements, and choose a vehicle that genuinely fits their lifestyle.

With our 30+ stores and trained teams, we aim to make that transition easier.

Because the future of mobility should be cleaner, smarter and more accessible.

A Growing Family of Brands

As our journey continues, each of our brands plays a different role in helping people move.

Just Buy Cycles

Our 30+ store network and online platform offering bicycles, electric bicycles, accessories, apparel and professional service.

Just Buy Electric

A growing destination for electric cycles, electric scooters and other EV mobility solutions.

ChooseMyBicycle.com (https://choosemybicycle.com/)

Our online cycling platform helping customers discover, compare and purchase bicycles with convenient doorstep delivery.

JusRide

Exploring new possibilities in mobility and creating new ways for people to get around.

Together, these brands represent our larger vision: making cycling and sustainable mobility more accessible to more people.

The Next 23 Years Starts Today

Twenty-three years is a milestone worth celebrating.

But for us, it is also a reminder that the journey is far from over.

There are still more roads to explore.

More children waiting to ride their first bicycle.

More commuters who could discover a cleaner way to travel.

More families who could find joy in riding together.

More riders who need the right bicycle, the right advice and the right support.

And more opportunities to help India move towards a cleaner, greener and more sustainable future.

To our one million customers, our store teams, technicians, brand partners, cycling communities and every rider who has joined us along the way thank you.

You have been part of these 23 years.

You have helped build this journey.

And we can't wait to see where the next ride takes us.

Here's to the next 23 years.

More rides. More riders. More adventures. And a greener road ahead.

Celebrate 23 years of Just Buy Cycles by visiting your nearest store or exploring our Anniversary Sale online https://justbuycycles.com/

Ride with us.